Edenred WELFAREVOLUTION – Edenred Awards 2019
Top-quality logistics are included in the benefits.
books autographed by Javier Zanetti
Dates and location: 30 May 2019, La Triennale, Milan
Target: Corporate clients and prospects; internal sales force
“Welfarevolution” responds to the Brand’s positioning goals, where the company is an innovative, trailblazing actor in the industry.
Triumph was by the client’s side in the search for an engaging concept and event format, designing the Edenred Awards for its customers and staff.
This event aimed to portray the state of the art in the corporate welfare industry and to honor best practices, identified by Edenred thanks to an external jury of professionals.
The soirée took place in the eminent setting of the Salone d’Onore at the Triennale di Milano. The first part of the evening, hosted by Katia Follesa, was devoted to the event’s topics and content, with speeches by CEO Luca Palermo, Federico Isenburg – founder of Easy Welfare – and two best practice case histories. The guest star was Javier Zanetti, vice-president and former captain of Inter, who was nominated welfare ambassador. In his interview with the CEO, Javier talked about his journey from player to manager as told in the book “Vincere, ma non solo”, an autographed copy of which was donated to each guest. The proceeds from the sale of the books were donated to Fondazione Pupi by Zanetti himself, who supports projects for the protection of children and teenagers’ rights.
The gala went on with the award ceremony, which honored Heineken, Ey, Gruppo Mastrotto, TIM, Brawo, Bofrost.
After the ceremony, the guests had the chance to enjoy the Salone d’Onore’s terrace, where dinner was served.