Moët Hennessy - Dom Pérignon Vintage 2008
The perfect year for an exclusive event.
Dates and location: 15, 16 October 2018 – Milan: Autodromo di Monza and Royal Villa, Allianz Tower
Target: Dom Pérignon Dépositaires and Top Clients Dom Pérignon
There are events in which even the tiniest invisible details must be as perfect as possible, in which it is vital to anticipate trends, set them or interpret them, stirring up emotions and feelings.
This is what we did for Moët Hennessy.
Dom Pérignon asked us to craft an unforgettable, one-of-a-kind experience for the presentation of the new Vintage 2008. The result were two exclusive events, one devoted to the Dépositaires and one for the Top Clients.
For the Dépositaires, who are star chefs and food service professionals, we planned out an entire day filled with strong, suggestive experiences: first, team building on the racetrack, in the F1 circuit of the Autodromo di Monza, then lunch in the picturesque and charming setting of the Royal Villa; the evening offered a dinner specially created by the Maison’s Chef, Marco Fadiga, in the Allianz Tower, the City Life skyscraper. A breathtaking view of Milan hosted the celebrations for the Vintage 2008.
The next day, the Allianz Tower was the setting for our presentation lunch for the press; while that same evening, the Maison’s Top Clients were invited to an exclusive dinner prepared by Enrico Cerea, 3-Michelin-star chef at Da Vittorio.
Exclusive venues and experiences, grand floral sceneries combined with state-of-the-art digital technologies, a refined mise en place and a meticulous care for detail were the main features in the event’s creative proposal and its creation.