MasterCard Priceless Milano MasterCard
A unique, once-in-a-lifetime ambiance? Priceless.
Dates and location: May-October 2015 – Milan, Gallerie d’Italia
Target: general public
We implemented a cross-media communication strategy that achieved engagement across all medias, from mainstream to social media, as we planned and promoted these wildly original events.
Priceless Milano: six months of food experience and upscale events in the spirit of a rediscovered conviviality, all set in the extraordinary location at the top of Palazzo Beltrami.
This restaurant, commissioned by MasterCard, was designed as an events venue in the heart of the city, and as an actual theater to host experiences relating to food, encounters, beauty, emotion, with the desire to show and live Milan from a different angle. The project fit into the context of the “Priceless Cities” program that MasterCard launched in 35 major cities all over the world, to offer its clients unique and exclusive experiences, among which events based on food and flavor.
In this scenario, we managed the entire project’s promotion, starting from launch and communication strategies, to press office and public relations, event planning and social media management.
The communication we established was synergic with the events and made Priceless an aspirational place for all.
The international Michelin-starred chefs took us on a suggestive journey, in which we set the mood to offer our guests an unforgettable, once-in-a-lifetime experience.
For everything else, there’s Mastercard.