Mondadori Italy’s landscapes. All the best, seen up close
3 years, 30 stops, 250 events. Quite a journey.
businesses made known
Dates and location: 2014-2017, 10 Italian cities per year
Target: consumers, local authorities, entrepreneurs, stakeholders, representatives of the institutions
“Tutto il meglio visto da vicino” (“All the best, seen up close”) was a format created and developed by Triumph to boost brand visibility, improve local engagement, reach a larger audience of readers while spreading culture and information and narrating Italy.
A roadshow marked by large numbers and a strong cultural and promotional significance. Launched in 2014, it unfolded in 10 different locations each year. For each location we planned four days of events, open to the general public, that aimed to tell the story of the territory and its outstanding cultural, entrepreneurial and enogastronomical features.
Triumph single-handedly managed the creative and logistic aspects of this tour, planning 250 events in 30 cities over 3 years, engaging 6 million participants, over 200 startups and 450 speakers.
Over the course of these three years, we narrated and promoted 700 local business by hosting talk shows, debates, conferences, round tables, shows, concerts, as well as educational, interactive and athletic activities. All the best, seen up close.