Google Be internet awesome


For once, it was the grownups’ turn to explain technology to kids.


Tag: Corporate

  • +8000

    total participants at the Google stand

  • 80

    training sessions by AltroConsumo during the 3 workshops

  • 6.734

    educational videos played on the Google totems

Be internet awesome

Dates and location: 19 July 2019, Giffoni Film Festival, Giffoni (SA)

Target: B2C Millennials, GenZ, families

Be Internet awesome


“Vivi Internet al meglio” (“Be Internet awesome”) is a project developed by Google in collaboration with Telefono Azzurro and Altroconsumo, that promotes digital citizenship and safety for young people, giving them all the awareness tools they need to fight against hate, negative comments and cyberbullying.

Aiming to turn this project into an experience and to meet our target audience face to face, we brought VIAM to the Giffoni Film Festival, one of the most important film festivals for children and teenagers in the world.

During the festival, popular YouTubers and Google representatives staged free activities for families and kids, with the purpose of raising awareness and providing the tools to browse the web in a positive, responsible manner.

This project focused on five highly relevant topics, the contents of which were conveyed through engagement activities: online reputation, phishing, privacy and safety, online harassment and bullying. The audience’s response exceeded the highest expectations.

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vivi internet al meglio
vivi internet al meglio vivi internet al meglio
vivi internet al meglio