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Getting ready for the 5th edition of the Salone del Mobile.Milano Shanghai

May, 29 2020

While the 2020 edition of the Salone del Mobile.Milano, the world’s most prestigious showcase for Italian design and luxury furniture, will skip directly to 2021 - after an initial hypothesis of postponement in June – plans for its Asian version are already in motion. From 25th to 27th November 2020 the city of Shanghai will host the most important trade fair for Made in Italy design: the Salone del Mobile.Milano Shanghai.

The event, that made its debut in 2016, is a testament to the commercial and cultural bridge between the two countries and a unique opportunity to attract foreign investment in Italy. A natural consequence of Milan’s international and cosmopolitan vision and China being the leading market for Italian furniture. The Salone del Mobile.Milano Shanghai has come to life thanks to a partnership between Federlegno Arredo Eventi in collaboration with the Italian Trade Agency ICE and VNU Exhibition Asia, registering more than 20,000 attendees every year.

Last week, on the occasion of the People's Congress, the Chinese Government declared having reached the milestone of zero new local infections, and thus the possibility of reopening public events. This is especially good news for Italian manufacturers as the country’s economy is starting to face the aftermath of the pandemic.

This autumn, thousands of visitors, industry experts and fashionistas will meet at the Shanghai Exhibition Center to admire 120 top Italian brands representing an industry worth more than 20 billion euros per year.

A global event that attracts professionals, design enthusiasts and celebrities from all over the world; the fair trade has a history of spectacular inaugural celebrations, which have carried the signature of Triumph Asia, the Chinese division of Triumph Group International, since its first edition 4 years ago.

Once again, Triumph Group plays a leading role bringing Italian excellence to the world stage, supporting the Made in Italy trademark from Milan to Shanghai.

Although an inevitable downturn is forecast for the furniture sector, which will close 2020 with a sharp drop, growing demand from Asia remains a certainty and will continue to be a solid driving force for the entire industry.

Like never before, the Salone del Mobile.Milano Shanghai will this year be an important showcase for Italian design and manufacturing. However, doubts remain regarding the strict rules to inbound travel imposed by the Chinese Government. It’s still uncertain if the 2020 edition of the event will be open to foreign visitors, or if we should expect a predominantly local audience.

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