Ducati WDW – World Ducati Week
When we heard the word rally, our engine revved up
Tag: Corporate
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81.000
participants from 66 countries
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159
Ducati Owners Clubs from 38 countries
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7.000
visitors at the “International Village”
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90.000
square feet venue
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10.000
total laps of the track made by cars and motorcycles
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310
accredited journalists
Dates and location: 1 – 3 July 2016, Misano World Circuit
Target: Stakeholder and media
The World Ducati Week is the world’s largest gathering for the motorcycles made in Borgo Panigale.
Triumph conceived and crafted the 2016 edition, creating a 9,000 square meter Village hosting engagement activities and sponsor booths.
Many events were scheduled on the paddock: the first Scrambler Reunion event with non-stop live music, a barber shop, basketball games and a climbing wall; the International Biker Games, an exciting competition for DOCs from all over the world, based on the “games without. frontiers” format.
Side events: Ducati parade from Misano to the Aquafan in Riccione for the Scrambler Party, with its 90s music and an amazing live gig by rock performer Piero Pelù.
310 accredited journalists attended the event and were welcomed by our devoted unit, where they found the skills and the support that have always been our flagships.
