Mondadori Iconic Club Pitti
An evening that made history.
Dates and location: 12 June 2019, Florence, Le Pagliere
Target: general public, consumers
An unforgettable night at Pitti Uomo in Florence, in celebration of the Iconic Club: the association for the promotion and protection of the brands that make up an imagery of style and iconicity, certified by ICON, the upscale male magazine of the Mondadori Group.
The event was held in the former royal stables of the Pagliere in Florence, where Triumph set up an evocative journey through the building, enhancing the beauty of the setting with blow-ups of ICON covers and video projections of the style icons that were the stars of the evening.
A crescendo of sound and visual effects shrouded the guests. The soundtrack for the evening was Disco Music, trough which we recreated the ambience of Studio 54 in New York in the 1970s.
Our state-of-the-art technical solutions crafted a unique event enriched by visuals, special effects, lightings and videos.
Every single moment and service of this event/soirée was planned with the utmost care, from the organizational offices to relationships with sponsors and providers and, above all, a thorough and updated Budget Management that allowed us to keep expenses in check at all times.