Mondadori Focus Live
We’re all scientists here.
visitors a day
events, sessions, shows, workshops and installations
Dates and location: 2018 - 2019, Genoa, Trento, Milan
Target: general public
The experience-based format unfolded in over 200 events, sessions, shows, workshops and interactive installations that attracted over 1000 visitors each day.
Focus Live is the event that brings science and technology to life. An experiential event that moves along thematic routes, presented by scientists, experts, journalists and science communicators. It is a feat of entertainment that offers the public a one-of-a-kind chance to satisfy their thirst for knowledge.
The first edition of Focus Live took place in 2018 in Milan, at the National Museum of Science and Technology. Thanks to the success of the previous edition, Focus Live 2019 was produced in three Italian cities: Genoa, Trento and Milan.
We set up five thematic areas in the three cities, down to the smallest details; we planned and crafted games, workshops, speaker corners, labs and interactive installations as well as a main stage from which the speakers involved attendees in strong experiential speeches.