FONDAZIONE CORTINA 2021 2021 FIS Alpine World Ski Championships – Opening Ceremony
Italian culture on skis
guests attending in person, in compliance with COVID safety protocols
million viewers on Rai2, above-average audience with peaks of 2 million
thousand unique user connections to the web app
people taking the stage
production staff members
Dates and location: February 2021 – Cortina d’Ampezzo
Target: International audience
More than just snow! From Venetian culture to Italian history and sports, a spectacular journey that has engaged and moved two million people.
The Opening Ceremony opens the curtain on the 46th edition of the Alpine World Ski Championships and is the first large-scale production in the pandemic era. A live production for a show to enjoy via cable. A high-impact, imaginative tale that retraces the history of skiing worldwide and emphasizes Italy’s uniqueness in an explosion of engaging impressions, aerial pirouettes, dancers, iconic voices and musical performances that brought to life the broadcast show. This 75-minutes journey on stage opened the skiing event that officially marked the return of sports and turned the viewing audience into long-distance tourists.
Facing all kinds of weather conditions we set up stage designs and technical structures, produced the show and managed anti-COVID safety regulations as well as the many artists who performed. A team-wide success in one of the most challenging contexts ever!
credits foto @Pentaphoto
credits foto @Federico Maturo